Andrea Wilson Woods' Blog

During the wee hours of the morning, I lie awake unable to fall asleep because of insomnia and/or our dog Winston, whose arthritis has been causing him much pain lately. Instead of reading the dozens of books on our shelves, magazines on our kitchen table, or hundreds of emails in my inbox, I secretly watch infomercials. [Stands up] My name is Andrea, and I am an Infomercial Addict. I love them. I’ll watch my favorite ones more than once just to see if the producers ever change the content (they do). Yes, you read that correctly. I watch reruns of infomercials. It’s a serious problem. I even have rules regarding my infomercial viewing procedure:

1. I prefer that regular people pitch me the products instead of celebrities. For example, Victoria Principal’s skin looks so fabulous, but I have a hard time believing it’s strictly due to her Principal Secret skincare products. (Can anyone say “facelift”?) However, regular people often become famous if the infomercial is popular (e.g., Billy Mays, Billy Blanks, Susan Powter).
2. I only watch infomercials about products that I would consider buying so I focus mainly on health, beauty, exercise, and pet items. Anything related to cooking causes me to change the channel.
3. I must be excited by the title, and Paid Programming doesn’t cut it. With a dozen infomercials to choose from, the producers must grab my attention. My favorite title of all time (even though the infomercial sucks) has to be, “Is Colon Detox Hype?”

The infomercial “a blend of the words information and commercial” was created in 1984 after U.S. President Ronald Reagan signed the Cable Communications Policy Act, which deregulated television. Sources disagree about the first American infomercial although many believe it was Herbalife’s one-hour advertisement for a weight-loss supplement. In the U.S., the term infomercial is usually reserved for programs that are 28 minutes and 30 seconds in length. Short 120-second commercials that hawk products are called direct response television advertisements aka DRTV spots or short form; they are not technically infomercials.

A true confession isn’t complete without full disclosure of one’s sins … so here are my favorite (currently airing) infomercials a.k.a. guilty pleasures:

1. P90X: The Proof promises to whip your body into shape in 90 days by using Tony Horton’s secret technique of “muscle confusion.” I call his method kicking your ass until you want to drop dead. Actually, I bought this program on eBay (much cheaper!), and I love it. The only thing the infomercial does not disclose is that P90X is not for beginners. I’m proof of muscle memory because I don’t exercise on a regular basis (I’ve stretched the 90 days into seven months), but I still manage to survive most of the workouts.
2. Look Thinner Instantly swears the only way to get your figure back is with Kymaro’s New Body Shaper. This infomercial has all of the right ingredients: live testimonials, quantitative proof, and an “easy fix” to a common problem. I wanted to buy a body shaper, but I knew how ridiculous it would seem to people given that I wear a petite size 2. (There’s no way I’m posting my weight.) I did not succumb to temptation.
3. Straight Sexy Hair assures all women with flat, straight, fine hair that we, too, can have that extra lift by using the innovative Instyler, a “new hair styling tool that straightens, polishes and styles hair by means of a rotating heated cylinder and brush bristles.” I was almost sold because “Haley” has “lifeless, limp hair” just like I do and the results seem incredible. But I read too many mixed reviews about the product, and I knew eventually that it would be available in stores at a cheaper price.
4. Peticure “removes the fear of harming your pet” with its revolutionary mechanical grooming tool that resembles a rotating emery board. You no longer have to clip your pets’ nails; you simply give them a “peticure.” As a pet owner who has trimmed her dog’s toenails too close to the quick too many times, the peticure is an easy sale. The only reason I didn’t buy it is because I wasn’t sure if Winston’s (our 200-pound English mastiff) nails would fit into the slot provided. Now a similar product, Pedi Paws, is available at drugstores and pet stores in our area.

WARNING: Before buying any Infomercial product, do your research. Make sure you really want the product, search for the best price, and read all of the fine print. The latest scam is Flat Abs Fast, which markets the AB Circle PRO. “For just $14.95, you can try it for 30 days.” Uh-huh. But the shipping is $34.50 and then it’s only five easy payments of $39.95. Total pre-tax cost: $249.20. And good luck canceling those automatic payments on your credit card if you don’t like the product.

Suddenly, I don’t want flat abs fast; I have to learn to accept my flab or go confuse my muscles again.

AWW — XoXo

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