Don’t underestimate the power of Sarah Palin
October 20th 2010
When Sarah Palin’s memoir Going Rogue debuted last year, I didn’t buy her book, but I did follow her press tour. I watched almost every television show she was on including The O’Reilly Factor, Hannity, Oprah, and the Barbara Walters interview on Good Morning America. Palin mesmerizes me because she is charismatic, attractive, and much smarter than people are willing to admit. While I don’t believe she will ever become president, no can deny Palin’s political power.
Part of Palin’s charm is that she is the hockey mom, the loyal wife, the competitive athlete, the beauty pageant contestant, and of course, the career woman. Even if you don’t agree with her politics (and I don’t), you have to admire her ability to do so much in such a short amount of time. Five children, twenty-two years of marriage, Alaska state basketball champion, and third place in the Miss Alaska pageant are some of her notable personal achievements. Professionally, she is the woman who went from City Council member to Mayor to Governor to Vice Presidential nominee to author, speaker, and Fox News pundit in eighteen years. She inspires people—especially conservative young women who share her values.
Palin also has the “sexy” factor. If she didn’t, why did Newsweek take an old photo of her from Runner’s World and put it on the cover of their magazine on November 23, 2009? Why do people still Photoshop pictures of Palin on a bikini touting a gun? Can you imagine anyone doing the same thing to Hillary Clinton even in her younger days? Everyone should play up their positive attributes so if you are attractive—use it to your advantage. Palin has a very specific look from her hair, to her makeup, to her glasses, to her clothes, and the message is clear: tasteful, personable, playful, yet conservative. If you think her style is accidental, then you don’t anything about being a woman in a man’s world.
Palin is smart, but she is not intellectual. She is ignorant about many national and world issues. But guess what? So are most Americans, which is why so many people relate to her. We have an intelligent, Harvard-educated president and half the time, no one understands his message. Palin speaks to the people in “plain” English. Even when she rambles on, she repeats herself less often than Vice President Biden does, and she is frequently more coherent than President Obama is. Many words that were attributed to Palin during the 2008 campaign were made up by Internet bloggers trying to smear her credibility. I don’t think she was ready to be the VP nominee and she was definitely over-coached, but that experience prepped her for current and far more lucrative career.
With all of her political cache, I think Palin could have easily won the U.S. Senate race in Alaska this year. With six years as a senator under her belt, she would have had the time to educate herself on domestic and foreign policies/issues; make friends in Washington and understand how “it” works; and become a serious contender in 2016 for the highest office in the land. As a mayor and a governor, she has an executive background, but she has little political experience in the national arena. If Palin ever wants to be our first female president, she needs to gain that experience now. However, she appears to have no genuine interest in becoming President Palin in the near future.
For the moment, Palin seems content to rake in the cash from her books sales and speaking engagements as well as to support current political candidates (e.g., South Carolina’s Nikki Haley, Alaska’s Joe Miller). She evades questions regarding a presidential bid in 2012 except to say that she “would offer [herself] up in the name of service to the public,” in the event that “nobody else wanted to step up.” Either she is being deliberately vague or Sarah Barracuda does not want to be president.
Beware though … don’t underestimate the power of Sarah Palin.
AWW — XoXo









