Dear Mr. Zuckerberg:
Congratulations on being TIME’s Person of the Year. As one of America’s youngest billionaires and newest philanthropists, you have changed the world and I applaud your success. Now that you have connected 550 million people, I wonder what your goal is for the most successful social networking site on earth. I uncovered your plot, but first let me tell you about my Facebook (FB) experience.
In the spring of 2007, I was working as a writer at USC’s Cinematic School of Arts. I saw a work-study student reading something online. When I asked what she was doing, she replied, “I’m checking my Facebook account.” Laughing at my puzzled expression, she said, “It’s like Myspace—only for college kids.” Even though I was a graduate student, I knew she meant “kids” her age. As a member of Generation X, I was too old for FB.
My next encounter with FB was when a couple created a FB Cause page and used the charity I founded, Blue Faery, as a cover to raise money for their wedding. I can’t remember how we [the board] discovered it, but I was furious. A few emails and a phone conversation resolved the matter, but what I want to know is:
- How could FB allow people to take advantage of nonprofits?
- Doesn’t FB have regulations in place to prevent fraud?
- Doesn’t FB require an employer ID number?
- Doesn’t FB confirm the charity’s current status with the IRS? Back then, apparently not.
Needless to say, I didn’t feel warm and fuzzy toward FB. In fact when I opened an account in 2008, it was only to monitor any future threats to Blue Faery. I didn’t bother adding personal information, uploading photos, or searching for friends. I didn’t see the point. I remained a ghost within the FB network. I wasn’t telling people where I was and/or what I was doing, airing my personal opinions, or inciting political arguments.
In early 2009, however, a friend convinced me to officially join FB in order to promote my writing. Now that seemed like a legitimate reason to become part of this social networking experience. Within days, I convinced my husband to open an account. Within months, I had connected with old high school and college friends. I started publishing links to my blog, and the amount of traffic on my website quadrupled. Of course, I was addicted to FB and checked it three times a day.
One of the biggest complaints that I had heard about FB is that you could not personalize the page the way you can on Myspace. I beg to differ. While the backdrop remained the same, two years ago people’s pages looked different. As a new user, I liked scanning my friends’ pages to see how they set up their public faces. Some people had a variety of tabs that included photos, videos, applications, etc. People decorated their wall tabs (or sidewalls as I like to call them) differently, too. Some of my friends added flair. Others added their favorite movies. No two walls looked alike.
The first indication that things were changing was when the “Boxes” tab would no longer store information from outside applications, which was disappointing because I had a Relative Tree set up there as well as silly quiz results. Then FB limited what users could display on their sidewalls. No more flair. No more causes. No more Dogbook. You could only show FB’s main ingredients such as links, notes, photos, etc. I wasn’t happy as my page became more depersonalized, but I accepted it.
Next, FB automatically displayed “Likes” on the sidewall and started suggesting random friends based on similar likes. FB became even more invasive when many of my friends discovered that their “private” messages had become publicly displayed on their friends’ walls. This abuse of trust didn’t happen to me, but I began deleting all of my previous messages. I no longer believed they were private. Perhaps I was naive to think that they ever were.
I know many people who have disliked FB’s changes in the past year such as where groups appeared, how notifications changed, etc. But like them, I adjusted, relearned the “new” FB, and moved on until a few days ago. Now I am disgusted.
- FONT—The font is so small that I have to use Ctrl and + to enlarge it, and my vision is nearly perfect.
- INTRO—I don’t need FB to introduce me to the world (e.g., “studied professional writing,” “married to”), as if I am meeting a cousin at a family reunion picnic.
- PHOTOS—Who wants FB randomly selecting photos and displaying them like a banner at the top of their page? If people want to look at my pictures, they can click on that tab. Oh wait …
- TABS—What the hell happened to the tabs? What little individuality that was left remained in allowing people control over their tabs.
- LINKS—Where are my links? Why are they no longer publicly available? I cannot find them, and I followed the so-called directions (i.e., Go to Home, click Links, click My Links). My initial purpose for getting on FB was to promote my writing, but all of my former links are gone.
I decided to check on my friends’ pages to see if they had met with the same fate. Indeed, they had. In fact, every person’s page looks exactly the same. On the sidewall, you see Info, Photos, Friends, and maybe Notes followed by a random selection of FB Friends. You might also see Spouses and/or Family members. With a few minor exceptions, all pages are identical. Overnight, FB created a homogenized society and ruined my social networking experience.
From my perspective Mr. Zuckerberg, your programmers have absolutely nothing to do so they change FB for fun; you kowtowed to advertisers and gave them more space by sacrificing FB users; and you want to create a collective world in cyberspace where all FB members lack distinction, originality, and identity. If I wanted to experience a generic, uniform society, I would have joined a sorority in college.
After an event I planned on FB ends, I am deactivating my FB account. I realize that my website might suffer, but I will find other ways to promote it. (At least the FB business and group pages remain the same.) However, I do need to thank you, Mr. Zuckerberg. Thank you for creating FB because
- it made planning my 20-year high school reunion much easier;
- it reconnected me with people that I haven’t spoken to in years*; and
- it showed me just how little privacy is left in the world.
Most of all, thank you for giving me almost four days per year of my life back since I will no longer be on Facebook.**
AWW
* Reconnecting with former friends is not always a good thing.
** Based on 15 minutes per day
P.S. For my FB friends, you can contact me the old-fashioned way—email me!
NOTE: Read my official complaint to Facebook, like the “We hate the new profile page” and complain to Facebook about your new profile.
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